We were given a lecture by Pete Jiaong Qiang that detailed his work, his connection to his heritage and his thought process. I particularly enjoyed the visual aspect to his work; the colours, vibrancy and brashness are enticing. The visuals are so impactful that you can’t help but stare; you are continuously captivated by new elements. I was introduced to the term ‘maximalism’ which he described as visual excess as well as a reaction to minimalism. His turn to VR from architecture seems like less wild considering his explanation on musical and visual maximalism being about texture, amplified volume and spatial relationships between material, craftmanship and variation.
From what I gather ethnography is the study of people; Digital ethnography is seen as the ‘natural evolution’ of ethnography and '‘qualitative research, supporting projects centered on the end user or the development of analytical reports’. This could be because many people interact with some form of digital on the daily, most obviously Phones. We connect ourselves to the vast networked worked world through our devices so using said device to observe us with purpose and direction is not implausible.
As I have no practice as of right now, my takeaway from this is that Digital Ethnography can aid an iterative process. The feedback can continuously inform and be used to develop and shape quickly. The digital also aids a more intuitive observational/feedback process as you don’t have to sit in front of the participant. It can be done remotely easing the pressure from being face to face; responses may also be more accurate from this ease of pressure.
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